Unhealthy Attachments

Have you ever made yourself suffer through a bad movie because, having paid for the ticket, you felt you had to get your money’s worth?  Some people treat investment the same way.  Behavioral economists have a name for this tendency of people and organizations to stick with a losing strategy purely on the basis that they have put so much time and money into it already. It’s called the “sunk cost fallacy.” Click on the following link to read the rest of the article by Jim Parker:

Unhealthy Attachments by Jim Parker